Chromatic is a strategy-led branding, advertising, communications and design consultancy.
We help to create outstanding financial, insurance, professional services and technology brands that make human connections to build enduring value.
Our clients
We focus on B2B markets where human connections are often hard to find.
How we work
01
Strategic
We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.
02
Creative
We challenge ourselves and our clients to defy sector conventions and embrace bold brand choices that create human connections and emotional engagement.
03
Experienced
Our team brings experience from some of the world’s largest agencies and most dynamic brands across multiple industry sectors.
04
Collaborative
We listen intently and work in partnership with client teams to create solutions that combine a pragmatic approach with proven methodologies.
05
Clear
We keep it simple, avoiding marketing jargon to provide informed opinions, straightforward recommendations and honest advice. Our candid approach fosters deep trust and long-term relationships.
The benefits of a long-term relationships
Strategies change, markets move, and technologies advance. So businesses - and their brands - must also adapt. We value long-term partnerships because deep understanding - and the trust that comes with it - can only be built over time.
Liberty Mutual
7+ years
Acacia Group
6+ years
MajorKey
5+ years
Velocity Risk
4+ years
We help our clients succeed
Helping to grow gross written premium by £4.4 billion
Since Chromatic started working with them in 2018, Liberty Specialty Markets and LMRe have grown gross written premium by $4.4 billion ($3.5 billion in 2018 to over $7.9 billion in 2023). They were ranked No1 in the independent London Market Brand Index 2023.
Enabling the highest
ever multiple at sale
Within one year of its rebrand by Chromatic, Highmetric was sold for the highest ever multiple for a Service Now technology business.
Delivering top 1% for advertising effectiveness
Liberty Reinsurance’s 2024 advertising campaign by Chromatic was rated in the top 1% for effectiveness by System1, the leading authority in advertising evaluation.
Creating the brand behind the highest fee paid for an MGA
Only six months after its brand refresh by Chromatic, Velocity Risk secured significant investment from Oaktree Capital Management, the leading global alternative investment manager, for the highest fee ever paid for an MGA. Velocity Risk was sold to Ryan Specialty in January 2025.
Our team: Experience matters
Located in London, our team of phenomenally experienced creative strategists and strategic creatives works directly with private and publicly listed global brands. We are retained over the long term by organisations who appreciate our rigour, creativity, humility and ability to keep things simple.
Simon Case
Creative Director
Simon has over thirty years of experience in corporate brand creation, design, integrated communications and creative strategy. He has held senior management positions for international agencies in the UK and US where he oversaw the rebranding of Barclays and Land Rover and has advised clients such as BDO, BT, HSBC, L.E.K., Liberty Mutual and Swiss Re.
Alec Rattray
Strategy Director
With more than thirty years’ experience, including heading the marketing communications function for a $10bn revenue global services company, Alec works with business leaders to help them analyse and articulate what they stand for and how they can stand out. Alec’s technology and B2B clients have included Accenture, Avanade, Fujifilm, Financial Times, Eversheds, LG, Nomura, Serco, SKF and Tetra Pak.
Emma Booty
Creative – Brand
Emma has over twenty years of experience in brand creation and design. Her knowledge covers a broad range of sectors with a particular focus on both luxury and tech, which has included clients such as IDG (Foundry), Soho House Group, Babylon, De Beers, The Body Shop, The Future Laboratory and American Express.
Phil Heys
Creative – Brand
Phil has experience spanning several continents in a wide variety of sectors. This diversity has been the key to his continued passion for design and insight-led creative ideas. His experience has been shaped at agencies such as Landor, Superunion, FITCH, Intermarketing, Missouri Creative and Chromatic and enabled him to work with clients like Adidas, Marriott Hotels, HSBC, Pernod Ricard, Nokia to create and define their brands.
Rita Araujo
Creative – Brand
Rita graduated from the University of Porto with a degree in Communication Design and a post-grad in Graphic Design and Editorial Projects. She has over 10 years of experience working on brand creation and expression for agencies such as Saatchi & Saatchi and Fitch. Her specialties are Editorial and Digital Design, Graphic Identity and Art Direction and she is fluent in both English and Portuguese.
Robbie Mason
Creative – Motion Design
Robbie specialises in Motion Graphics and Video Post-Production. Since achieving a 1st class BA honours in Digital Media from the University of Hertfordshire, he has worked with a variety of businesses, from start-ups to international brands and Fortune 100 companies.
Tika Stefano
Creative – UX Design
Maria has an MA in Interactive Design from the University of Middlesex and over twenty years of experience working for award-winning international creative agencies, including AMV BBDO, DigitasLBi, McCann Worldgroup and Poke. Her specialities include digital product and user interface design, and she is fluent in English, Spanish and Portuguese.
