Strategy, identity, engagement and experiences: Aligned.
Chromatic is a strategic branding and communications agency that specialises in defining, creating and promoting B2B brands in the financial, insurance, professional services and technology sectors.
Our mission is to unlock the true value of our clients’ brands by aligning their strategies, identities, communications and experiences to build brand equity.
Our services
We make sure that brands are meaningful, distinctive and compelling. We do this by:
helping business leaders to better understand their markets and opportunities
articulating authentic and meaningful value propositions
creating original and ownable brand identities
developing and populating digital channels
creating and managing cut-through campaigns
Strategy: Stand For Something That Matters
Discovery: Brand Alignment Analysis, Competitive and Customer Analysis, Stakeholder Research, Management Interviews.
Definition: Brand Strategy; Purpose, Positioning, Proposition, Promise, Personality, Mission, Vision, Values, Brand Architecture, Employee Value Proposition, User Experience Design.
Identity: Stand Out From The Crowd
Narrative and Messaging, Tone of Voice, Brand Design Principles, Brand Visual Identity, Sonic Identity and Music, Digital Experience, Guidelines and Governance.
Activation: Stand Up And Be Counted
Film and Moving Image, Advertising Campaigns, Media Planning and Campaign Delivery, Stakeholder Engagement Strategy, Enablement Workshops and Training, User Interface Design, Trade Show Design, Physical Space Design.
Experience matters
Our team of phenomenally experienced strategists and creatives work directly with clients over the long term, orchestrating efforts and responding quickly to clients’ needs. Our clients appreciate our insights, creativity, versatility and ability to keep things simple.
Simon Case (LinkedIn)
Creative Director
Rachelle Headland (LinkedIn)
Business Development
Alec Rattray (LinkedIn)
Strategy Director
Rita Araujo (LinkedIn)
Creative – Brand and UI
Emma Booty (LinkedIn)
Creative – Brand
Robbie Mason (LinkedIn)
Creative – Brand and Motion
Tika Stefano (LinkedIn)
Creative – UX and UI
Phil Heys (LinkedIn)
Creative – Brand and Experience
Chromatic Brand Alignment Index
As organisations have become less centralised and stakeholder touch points have proliferated, it is increasingly difficult for business leaders and marketing and communications teams to manage their brands coherently.
The Chromatic Brand Alignment Index© helps businesses to assess the degree to which their brands are integrated with their strategies and their cultures and are executed consistently across touchpoints.
Our analysis provides a practical tool to assess current effectiveness and prioritise efforts which create more impact and value.
Testimonials
“Chromatic is now written into the process for managing all of our businesses, because our partners are bought into the results that they deliver.”
“The vision behind the Economics of Mutuality operating model is ambitious. The organization that advances and implements it is multi-dimensional. So the task we set Chromatic of helping us to re-articulate the model and re-brand the organization was formidable. But I’m delighted to report that Simon, Alec and their team excelled in every phase of the process. As we seek transformation of the economy by equipping businesses to be a force for good, we now have a clear, concise and effective platform to stand on.”
“Chromatic helped us explore important aspects of our business from a different perspective, helping us to identify and refine our key themes and value proposition and then bring them to life with a fresh brand expression. The result has been universally embraced by our employees and partners, becoming an important representation of our growth strategy.”
“Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairy-tales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”
“The proposition and associated campaigns have been clear and impressively developed, creating real impact. As a result, the LSM brand has been established as a market leading single specialty entity (from what was a confusing mess!), is no longer viewed as a ‘sleeping giant’ and is now growing presence, reputation and stature year-on-year, which I am sure this has been a strong contributor to commercial growth and success. If I was to pick a case study of how large P&C insurers should develop brands, LSM would be my first choice.”
“I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”
“In working with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result. For us, it provides a fantastic platform on which to build lasting relationships with both clients and employees.”
“Chromatic has the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”
“Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”
