Our integrated approach aligns strategy, identity and activations to create outstanding business brands that build enduring value.

Strategy
Defining the strategic brand foundations that articulate the story you need to tell the world

  • Research & Insights

  • Brand alignment analysis

  • Brand Strategy

  • Brand Architecture

  • Customer Value Proposition

  • Employee Value Proposition

Liberty Mutual
Together. We raise the bar

Diageo
Strategy and definition

LEK Consulting

BDO
Towards one global brand

Identity
Designing a distinctive visual and verbal identity system that helps to project your brand strategy

  • Naming

  • Logo Design

  • Visual Identity System

  • Brand Assets

  • Brand TOV & Messaging

  • Sonic Identity

  • Brand Guidelines

Kindred
Private health insurance just got personal

Vibrint
Make the Right Call

Economics of Mutuality
A Better Way To See and Do Business

The Baer Group
Enterprise Performance Partners

Activation
Activating brands to drive engagement, increase awareness and enhance reputation

  • Adverting campaigns

  • Film and moving image

  • Brand implementation support

  • Brand inductions & training

  • Website UX & UI design

  • Trade Show design

  • Branded environments

Liberty Mutual Reinsurance
Making emotional connections

Liberty Specialty Markets at Airmic
Stand and deliver - a more human experience

Liberty Mutual GTS
Serious can be amusing – and delightful

IFM Investors

Chromatic Brand Alignment Index

As organisations have become less centralised and stakeholder touch-points have proliferated, it is increasingly difficult for business leaders and marketing and communications teams to manage their brands coherently.

The Chromatic Brand Alignment Index© helps businesses assess the degree to which their brands are integrated with their strategies and their cultures and are executed consistently across touchpoints. Our analysis provides a practical tool to assess current effectiveness and prioritise efforts which create more impact and value.