The System 1 report on the new Liberty Mutual Reinsurance advertising campaign rates it in the top 1% for effectiveness - with an exceptional impact on brand building and an excellent potential to influence short-term sales.

The era of the "single person, full-service agency" may be just around the corner.

If you want to see how a new brand or identity really stands up to scrutiny…check out its LinkedIn page

A brand needs to communicate both what it does and what it does differently.

Top Seven Takeaways from Campaign’s Year Ahead Briefing 2024

Invest in a brand in the right way and it will clear a path to business growth.

By changing the conversation, we’re helping GIN to demonstrate that better inclusion practices can address talent shortages, which drives much needed change and positively shapes workplace policy.

Only around 6% of people working in creative agencies are over 50. But within 10 years, half of all UK adults will be.

Creative Consulting’s Balancing Act

…after ten years, we have finally - and successfully - registered Chromatic as a Trademark.

If you go to any trade show you will see hundreds of stands that are slick, expensively put together - and very boring.

Simon Case is my name. I had it a full nine years before the Cabinet Secretary, and he is polluting my brand!

Liberty Specialty Markets now heads the London Market InsurIndex Brand Power Tracker.

Build a Future Focused Insurance Brand

There is only one thing worse than being talked about…

…it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’.

According to Marketing Magazine, the average tenure for a CMO is 40 weeks. That’s about the same length of time it takes a child to learn their colours and know that grass is green.