MajorKey:
Technology In Concert
Strategy. Naming. Identity. Digital.
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Goodbye Disruption. Hello Harmony.
Let’s not hear any more about ‘Digital Disruption’. It’s not just that the language is stale. It’s that the focus is wrong.
Yes, businesses need to change. And yes, change is challenging. And yes again, it is technology that enables change.
But the real value of innovation can only be found when organisations align around new technologies - working in concert to deliver enriched experiences for customers and colleagues. Technologies, and people, need to play nicely together.
That was the insight behind our latest brand launch: MajorKey Technologies. Based in Chicago and with a global client base, MajorKey is a new breed of technology partner. They’re a business which orchestrates consulting, coding and customer service skills to seamlessly harmonise their customers’ technology suites and in so doing unlock their full value.
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And because they swim against the tide of ‘digital disruptors’ and focus on the benefits of technology not the technology, they needed a brand identity which stands out in a sea of similarity.
In music, the major scale provides the infrastructure for the melody. And a major key evokes a mood of energy and optimism. That’s why they're called MajorKey. The name struck a chord.
We then created an emblematic brand mark which speaks to positivity and dynamism. And a brand expression which is intriguing, appealing, coherent and arresting. And we’ve designed and led the development of their website. And it all happened in four weeks.
Music is a powerful metaphor because it stirs powerful emotions. So can technology. When deployed in concert.
“The world of tech is a complicated one, but that doesn’t mean that tech brands can’t be beautifully and simply communicated. MajorKey Technologies solves puzzles for its clients, so we created a visually intriguing brand that represents the value that the business provides, helping it to stand out in a sea of sameness.”
Simon Case, Chromatic Brands
Enterprise Service Management (ESM)
Identity Security
Managed Services
Cloud Adoption Services
Digital Strategy Services
DevOps Services
“We had to move rapidly to create a new name and brand that would bring several divisions of a business together in a distinctive way, following an approach to acquire the Highmetric brand and one of its divisions. MajorKey Technologies’ ultimate mission is to enable clients to respond to the needs of their customers as one cohesive, agile unit across their entire enterprise, aligning people with process, and process with technology. Chromatic Brands has brought this purpose to life in a way that will engage not only with clients but the people inside the business.”
Tim Matthews, partner at The Acacia Group
“In working with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result. For us, it provides a fantastic platform on which to build lasting relationships with both clients and employees.”
Eric Edmonds, Marketing Director, MajorKey
