Founded in 2021, MajorKey is a technology strategy, design, and operations partner with offices located in Lombard, IL (near Chicago), Buenos Aires, Argentina and Pune, India. With a workforce exceeding 600 employees, MajorKey collaborates with both public and private organizations worldwide. The company’s mission is to enhance experiences through integrated technologies, offering services such as Digital Strategy, Enterprise Service Management, Identity Access Management, DevOps and Software Development, Cloud Adoption, and Managed Services.
Newly independent after a de-merger with Highmetric, MajorKey faced the challenge of quickly developing a brand name and identity that effectively communicated its distinctive approach to digital security and integration.
Goodbye Disruption. Hello Harmony.
Moving beyond the outdated narrative of ‘Digital Disruption.’ While change is essential for businesses, the focus should shift from mere disruption to alignment. Technology is a catalyst for change, but true value emerges only when organizations cohesively integrate new technologies, fostering enriched experiences for customers and employees alike. The key lies in technology and people collaborating harmoniously.
This insight shaped the creation of MajorKey Technologies. Based in Chicago and catering to a global clientele, MajorKey represents a new type of technology partner that blends consulting, development and customer service expertise to seamlessly synchronize their clients’ technology ecosystems to unlock their full potential.
As technology strategists committed to the alignment of technologies, MajorKey shares common ground with conductors and musicians, skillfully orchestrating various operations to create cohesive, harmonious experiences. This simple thought led to the selection of the name Majorkey and the registration of domain names and a defendable trademark.
Standing apart from ‘digital disruptors,’ MajorKey focuses on communicating the advantages of technology rather than the technology itself. This necessitated an identity that stands out in a ‘me-too’ competitive landscape of look-alike tech brands. So we worked with senior partners to develop a distinctive identity and an emblematic logo that conveys positivity and dynamism, utilizing vibrant colours, a unique typeface and geometric patterns to reflect a lively, dynamic character and a problem-solving ethos.
Launched within six weeks of the de-merger, MajorKey’s branding has contributed significantly to the organisation's success. Following the acquisitions of Clango and Legion Star, MajorKey has emerged as a leading global player in Identity Access Management. Chromatic has continued to partner with the senior team to refine the key messages, identity and website, culminating in a refreshed brand launched in 2025.
www.majorkeytech.com

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“The world of tech is a complicated one, but that doesn’t mean that tech brands can’t be beautifully and simply communicated. MajorKey Technologies solves puzzles for its clients, so we created a visually intriguing brand that represents the value that the business provides, helping it to stand out in a sea of sameness.”

Simon Case, Chromatic Brands

Enterprise Service Management (ESM)

Identity Security

Managed Services

Cloud Adoption Services

Digital Strategy Services

DevOps Services

“We had to move rapidly to create a new name and brand that would bring several divisions of a business together in a distinctive way, following an approach to acquire the Highmetric brand and one of its divisions. MajorKey Technologies’ ultimate mission is to enable clients to respond to the needs of their customers as one cohesive, agile unit across their entire enterprise, aligning people with process, and process with technology. Chromatic Brands has brought this purpose to life in a way that will engage not only with clients but the people inside the business.”
Tim Matthews, partner at The Acacia Group

“In working with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result. For us, it provides a fantastic platform on which to build lasting relationships with both clients and employees.”
Eric Edmonds, Marketing Director, MajorKey