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CORE POWER: Energy That Moves
CORE POWER: Energy That Moves

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Liberty Specialty Markets: High-Visibility Expertise
Liberty Specialty Markets: High-Visibility Expertise

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Vibrint: Make the Right Call
Vibrint: Make the Right Call

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L.E.K. Consulting: Purpose and high performance can go hand in hand</span>
L.E.K. Consulting: Purpose and high performance can go hand in hand

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MajorKey: Technology In Concert
MajorKey: Technology In Concert

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IFM Investors: A Big Idea that turns business into brand</span>
IFM Investors: A Big Idea that turns business into brand

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We create outstanding business brands that make human connections to drive growth and build enduring value.

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How we help our clients succeed

Strategy. Proposition. Advertising. Launch. Advertising

Helping to grow gross written premium by £4.4 billion

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Strategy. Identity. Film. Digital

Enabling the highest
ever multiple at sale

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Strategy. Naming. Identity. Digital.

Market leading growth

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Strategy. Naming. Identity. Digital. Engagement.

Creating the brand behind the highest fee paid for an MGA

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  • Working with Chromatic forced us to rethink something fundamental: how we understand our own business, and how we describe it. The result is a shared narrative and beautiful identity that the whole organisation can stand behind. We can now talk about the benefits, the value and the future we are helping to build with a clarity and confidence we simply didn't have before.

    Charlotte Vere, Group Head, Market Development

  • “Chromatic is now written into the process for managing all of our businesses because our partners are bought into the results that they deliver.”

    Tim Matthews, Partner, The Acacia Group

  • “As always, we are delighted with our work with Chromatic. They have helped us boost our brand way beyond the insurance noise.”

    Tim Knight, Strategy Leader, Liberty International Insurance

  • “Thanks to Chromatic, our new branding projects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.”

    Lauren Seager-Smith, CEO, Kidscape

  • “The proposition and associated campaigns have been clear and impressively developed, creating real impact. If I was to pick a case study of how large P&C insurers should develop brands, Liberty would be my first choice.”

    Ben Bolton, Managing Director, Gracechurch Consulting

  • “Chromatic helped us explore important aspects of our business from a different perspective, helping us to identify and refine our key themes and value proposition and then bring them to life with a fresh brand expression. The result has been universally embraced by our employees and partners, becoming an important representation of our growth strategy.”

    Tom Lash, Chief Executive Officer, Vibrint

  • “The task we set Chromatic of helping us to re-articulate the model and re-brand the organisation was formidable. But I’m delighted to report that they excelled in every phase of the process. As we seek the transformation of the economy by equipping businesses to be a force for good, we now have a clear, concise and effective platform to stand on.”

    Nick Gulliver, Director of Strategic Communications, Economics of Mutuality Alliance

  • “I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”

    Susan DuHamel: Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance

  • “Chromatic helped Onro over a challenging three-year to develop a brand strategy, name and eye-catching brand identity. Their unrelenting push for quality outputs means that they are now trusted friends who we can rely on to help promote Onro’s business.”

    Amer Mokaddem, founder and managing director, Onro

  • “Through our ongoing work with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result.”

    Eric Edmonds, Marketing Director, MajorKey

  • “It's so hard to make a campaign that stands out and at the same time really says something. Insurance marketing is hard at the best of times and insurance marketing at the top of the wholesale end is even harder. Chromatic consistently produce excellent work.”

    Mark Goeghegan, Voice of Insurance Podcast

  • “Chromatic had the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”

    James Lloyd, Managing Director, Marketing, BCG

  • “Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”

    Julia Henniker-Heaton, Director, Head of Brand and Marketing, BDO

  • “Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairy-tales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”

    Rowan Bamford, President, Liberty Global Transaction Solutions

Latest Thinking

Thinking
MGAs: Would a broker notice you?
MGAs: Would a broker notice you?

MGAs: Would a broker notice you?

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Enterprise technology businesses: Does your brand have a pulse?
Enterprise technology businesses: Does your brand have a pulse?

The brands that win long-term enterprise relationships are those that make human connections, through the quality of their people and the integrity of their programming. Not either/or, but both.

Because when your technology is super-human, your brand has to be too.

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Are you a human?
Are you a human?

A brand is a promise of authenticity and distinctiveness, and too many technology brands fail the authenticity test.

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What happens when the talent disappears?
What happens when the talent disappears?

At a recent MGAA panel, everyone agreed: attracting talent needs a collective, industry-wide effort. Insurance has a compelling story and a broad range of career pathways. But the story isn’t being told, and there’s no united plan to act.

Perhaps it’s time insurance treated its people challenge as a risk to be managed. And to act accordingly.

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Selected Work

A truck on a highway with a scenic mountain background at sunset, displaying the words "know-how" on the trailer. The text overlay asks, "What turns roads into hedges?" and includes the IFM Investors logo.

IFM Investors:
A Big Idea that turns business into brand

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Kindred
Private Health Insurance Just Got Personal

Advertisement for Vannda with a smiling woman wearing glasses, a close-up of a keyboard with a Windows key, and text stating "We put Dynamics to work" and "Managing complex implementation programs".

Vannda_:
Putting Dynamics to work

The Vibrint logo with a red and orange fan-like emblem and the word 'VIBRINT' in silver capital letters on a dark background.

Vibrint
Make the right call