We create outstanding business brands that make human connections to build enduring value.

  • “Chromatic is now written into the process for managing all of our businesses because our partners are bought into the results that they deliver.”

    Tim Matthews, Partner, The Acacia Group

  • “As always, we are delighted with our work with Chromatic. They have helped us boost our brand way beyond the insurance noise.”

    Tim Knight, Strategy Leader, Liberty International Insurance

  • “Thanks to Chromatic, our new branding projects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.”

    Lauren Seager-Smith, CEO, Kidscape

  • “The proposition and associated campaigns have been clear and impressively developed, creating real impact. If I was to pick a case study of how large P&C insurers should develop brands, Liberty would be my first choice.”

    Ben Bolton, Managing Director, Gracechurch Consulting

  • “Chromatic helped us explore important aspects of our business from a different perspective, helping us to identify and refine our key themes and value proposition and then bring them to life with a fresh brand expression. The result has been universally embraced by our employees and partners, becoming an important representation of our growth strategy.”

    Tom Lash, Chief Executive Officer, Vibrint

  • “The task we set Chromatic of helping us to re-articulate the model and re-brand the organisation was formidable. But I’m delighted to report that they excelled in every phase of the process. As we seek the transformation of the economy by equipping businesses to be a force for good, we now have a clear, concise and effective platform to stand on.”

    Nick Gulliver, Director of Strategic Communications, Economics of Mutuality Alliance

  • “I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”

    Susan DuHamel: Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance

  • “Chromatic helped Onro over a challenging three-year to develop a brand strategy, name and eye-catching brand identity. Their unrelenting push for quality outputs means that they are now trusted friends who we can rely on to help promote Onro’s business.”

    Amer Mokaddem, founder and managing director, Onro

  • “Through our ongoing work with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result.”

    Eric Edmonds, Marketing Director, MajorKey

  • “It's so hard to make a campaign that stands out and at the same time really says something. Insurance marketing is hard at the best of times and insurance marketing at the top of the wholesale end is even harder. Chromatic consistently produce excellent work.”

    Mark Goeghegan, Voice of Insurance Podcast

  • “Chromatic had the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”

    James Lloyd, Managing Director, Marketing, FTI Consulting

  • “Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”

    Julia Henniker-Heaton, Director, Head of Brand and Marketing, BDO

  • “Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairy-tales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”

    Rowan Bamford, President, Liberty Global Transaction Solutions

Selected Work

Liberty Mutual GTS
Serious can be amusing — and delightful

Kindred
Private Health Insurance Just Got Personal

Economics of Mutuality
A Better Way To See and Do Business

Vibrint
Make the right call

Selected Thinking

Thinking
Chromatic and MajorKey: Re-tuning the brand. 
Chromatic and MajorKey: Re-tuning the brand. 
Our new Liberty Mutual Reinsurance campaign is candidly excellent
Our new Liberty Mutual Reinsurance campaign is candidly excellent
Hello Sisters!
Hello Sisters!
Are we entering the age of the single-person, full-service agency?
Are we entering the age of the single-person, full-service agency?