Liberty Specialty Markets:
Adapting to change. Together

Integrated global brand-building campaign


“The proposition and associated campaigns have been clear and impressively developed, creating real impact. As a result, the LSM brand has been established as a market leading single specialty entity (from what was a confusing mess!), is no longer viewed as a ‘sleeping giant’ and is now growing presence, reputation and stature year-on-year, which I am sure this has been a strong contributor to commercial growth and success. If I was to pick a case study of how large P&C insurers should develop brands, LSM would be my first choice”
Ben Bolton, Managing Director, Gracechurch Consulting


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