Liberty Mutual GTS:
Serious can be amusing – and delightful

Brand Strategy. Proposition Development. Advertising Campaign.


Campaign 2024


“Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairytales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”

Rowan Bamford, President, Liberty Global Transaction Solutions



Campaign 2023


Campaign 2021 – 2022

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