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Liberty Specialty Markets: Airmic Experience

A single minded expression of music’s ability to bring people together


Airmic

Strategy. Messaging. Design

  • LSM stands for long-term thinking, dependability and creating mutually valuable relationships. Brokers, partners and clients value LSM’s ability to collaborate, embrace diverse perspectives, solve problems and address change.

    A presence at Airmic provides an opportunity to reinforce LSM’s value proposition and connect with the overarching Airmic theme.

  • Music - especially relevant to the Manchester location - gave us the chance to align with Airmic’s theme - ‘riding the waves of risk and opportunity’ in a way that is witty and engaging. Music is a coming together of sounds, voices and instruments. It provides an emotive way of dramatising ‘togetherness’ and a rich visual language that helped to maximise activations.

  • Any stand at Airmic has a number of objectives: Get noticed; enable discussions; create a buzz.

    So our single minded expression of music’s ability to bring people together enabled us to create a stand that was the talk of the show, incorporating: A record store with bespoke album covers and T-shirts for each line of business; mixing lessons from professional DJ’s; a sound proof VIP meeting room; cocktail bar and an interactive music quiz.

    Stand built by Maxim

 
I’m going to ask my team why didn’t we think of this
— Senior Underwriter, Aviva
 
Coming around again to admire your stand again
— AON
 
Miles ahead of everyone else
— Everest
 
Can I come work here, you’ve got the coolest stand. Everyone has been talking about it
— Arthur J. Gallagher & Co
 

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