The System 1 report on the new Liberty Mutual Reinsurance advertising campaign rates it in the top 1% for effectiveness - with an exceptional impact on brand building and an excellent potential to influence short-term sales.
Read MoreThe era of the "single person, full-service agency" may be just around the corner.
Read MoreIf you want to see how a new brand or identity really stands up to scrutiny…check out its LinkedIn page
Read MoreA brand needs to communicate both what it does and what it does differently.
Read MoreTop Seven Takeaways from Campaign’s Year Ahead Briefing 2024
Read MoreInvest in a brand in the right way and it will clear a path to business growth.
Read MoreBy changing the conversation, we’re helping GIN to demonstrate that better inclusion practices can address talent shortages, which drives much needed change and positively shapes workplace policy.
Read MoreOnly around 6% of people working in creative agencies are over 50. But within 10 years, half of all UK adults will be.
Read MoreCreative Consulting’s Balancing Act
Read More…after ten years, we have finally - and successfully - registered Chromatic as a Trademark.
Read MoreIf you go to any trade show you will see hundreds of stands that are slick, expensively put together - and very boring.
Read MoreSimon Case is my name. I had it a full nine years before the Cabinet Secretary, and he is polluting my brand!
Read MoreLiberty Specialty Markets now heads the London Market InsurIndex Brand Power Tracker.
Read MoreBuild a Future Focused Insurance Brand
Read MoreThere is only one thing worse than being talked about…
Read More…it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’.
Read More