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Thinking

Our new Liberty Mutual Reinsurance campaign is candidly excellent

The System 1 report on the new Liberty Mutual Reinsurance advertising campaign rates it in the top 1% for effectiveness - with an exceptional impact on brand building and an excellent potential to influence short-term sales.

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Hello Sisters!
simon case
Sweat the small stuff

If you want to see how a new brand or identity really stands up to scrutiny…check out its LinkedIn page

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If the cap fits...

A brand needs to communicate both what it does and what it does differently.

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simon case
Building Brand, Building Value

Invest in a brand in the right way and it will clear a path to business growth.

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Gender inclusion: A driver of performance

By changing the conversation, we’re helping GIN to demonstrate that better inclusion practices can address talent shortages, which drives much needed change and positively shapes workplace policy.

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Grey Matters

Only around 6% of people working in creative agencies are over 50. But within 10 years, half of all UK adults will be.

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Talking Cobblers

…after ten years, we have finally - and successfully - registered Chromatic as a Trademark.

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Unknown Pleasures

If you go to any trade show you will see hundreds of stands that are slick, expensively put together - and very boring.

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My Identity Crisis

Simon Case is my name. I had it a full nine years before the Cabinet Secretary, and he is polluting my brand!

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Waking the BFG

Liberty Specialty Markets now heads the London Market InsurIndex Brand Power Tracker.

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Pulling in the same direction

…it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’.

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Greener grass?

According to Marketing Magazine, the average tenure for a CMO is 40 weeks. That’s about the same length of time it takes a child to learn their colours and know that grass is green.

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