Pulling in the same direction

In any walk of life, it’s beneficial to align your efforts. Whether you run a school or drive a sleigh, you’ll know that a team pulling in the same direction will always be more successful than one that isn’t.

So it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’ – delivering consistent experiences across key channels and client touch-points.

Does purpose inform proposition?

Is the personality appropriate for the service?

Chromatic’s Brand Alignment Index© is a practical tool which objectively assesses a brand’s coherence across key stakeholder touchpoints. Our objective reporting enables businesses to assess the connectedness of their strategies and their communications.

And by identifying alignment gaps, leadership teams can prioritise actions to maximise brand impact and improve business value.

Aligned brands create pull.

Find out if your brand experiences are pulling in the same direction.