What is good design?

Written By simon case

Enzo Mari was a hugely influential Italian modernist artist and furniture designer. His timeless response to the question “What is good design?” seems more meaningful today than ever.

  • Good Is Sustainable

  • Good Is Accessible 

  • Good Is Functional

  • Good Is Well Made

  • Good Is Emotionally Resonant

  • Good Is Enduring

  • Good Is Socially Beneficial

  • Good Is Beautiful

  • Good Is Ergonomic

  • Good Is Affordable

simon case

Founding Partner, Chromatic. I help B2B brands to realise their strategic aims and build equity by helping them to align strategies, identities, communications and experiences.

http://www.chromaticbrands.com/
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