Professional Services are, by definition, people businesses. Their value is dependent on the skills and expertise held by individuals and teams within the firm. And that makes effective branding both difficult and fascinating.

Because building a professional services brand is a lot more complicated than creating logos, brochures and websites. Crafting compelling messages and designing a distinctive look are the easy bits. The hard part is two-fold. Firstly, the story needs to be based on something authentically distinctive.

That special something might relate to the firm’s knowledge, its approach, its culture, its sense of purpose - or a combination of these and other qualities. It isn't easy to put your finger on ‘why we are different’ when the ‘we’ is a set of strong-willed individuals.

Which brings us to the second challenge.

Brands are built through day-to-day experiences which validate (or disprove) the claims made in marketing materials and pitches. Brands are the outcomes of every touch point and every rumour. Coaching and persuading time-poor and ego-rich professions to 'be the brand' is a serious task - albeit made easier as traditional partnership models are replaced by more businesslike structures.

To win new clients and new talents, professional services business need to ask themselves big questions. What do we stand for? How can we stand out? How can we provide consistently distinctive and compelling experiences to clients and colleagues. Which is why a clear brand strategy and brand identity are more important than ever.

Chromatic is an objective, expert agency which helps organisations in the professional services to answer questions like these. We work with leadership, marketing and communications teams to help them to think about their brands strategically and bring them to life creatively.

• Purpose, vision and values

• Brand strategy, positioning and architecture

• Brand story and brand content strategy

• Leadership and cultural alignment

• Go-to-market strategy

• Marketing and internal communications campaigns

• Online and offline branded applications

• Visual Identity and brand guidelines
  

We help businesses to define a space and a proposition which they can own within a complex and fast-changing competitive environment. We create and express brand identities across a full range of applications. And plan, design and execute marketing campaigns across online and offline touch points. What makes us different and disruptive? Unlike traditional agencies with flashy offices and herds of junior staff, we operate as an eco-system of highly-efficient senior people who enjoy collaborating with clients and with each other. Our core team is amplified as needed by a trusted network of specialists. This approach to work keeps our quality high and our overheads low.

Our work for leading professional services brands such as Liberty Specialty Markets, TP ICAP, Accenture and others evidences our ability to help businesses adapt and thrive.

Contact us today to see how we can help: charlotte.fletcher@chromaticbrands.com