Thanks to government and industry initiatives, a highly skilled workforce, open markets and a diverse entrepreneurial community, the UK now leads the world in Fintech.

Fintech is shaking up the financial services sectors. Businesses are either disruptors or disrupted, needing to work hard to balance and blend continuity & change, customisation & scale, autonomy & alignment and technology & humanity.

So businesses are asking themselves big questions. What do we stand for? How can we stand out?  How can we provide consistently distinctive and compelling experiences to customers and colleagues?

Which is why a clear brand strategy and brand identity are more important than ever.

Chromatic is an objective, expert agency which helps organisations in the financial sector to answer questions like these. We work with leadership, marketing and communications teams to help them think about their brands strategically and bring them to life creatively.

• Purpose, vision and values

• Brand strategy, positioning and architecture

• Brand story and brand content strategy

• Leadership and cultural alignment

• Go-to-market strategy

• Marketing

• Internal communications

• Online and offline branded applications

• Visual Identity and brand guidelines

We help businesses to define a space and a proposition which they can own within a complex and fast-changing competitive environment.  We create and express brand identities across a full range of applications.  And plan, design and execute marketing campaigns across online and offline touch points.

What makes us different and disruptive? Unlike traditional agencies we operate as an eco-system of highly-efficient senior people who enjoy collaborating with clients and with each other. Our core team is amplified as needed by a trusted network of specialists.  This approach keeps our quality high and ensures that our clients are advised by the people doing the work.

Our work for leading fintech and financial services brands such as Barclays, Liberty Specialty Markets, TP ICAP and others evidences our ability to help businesses adapt and thrive.