Chromatic and MajorKey: Re-tuning the brand.

Strategies evolve. Markets shift. And technology constantly advances. As a result, businesses - and their brands - must adapt to stay relevant and stay in tune. That’s why long-term partnerships between clients and advisors are so beneficial. The understanding and mutual trust that can only be developed over time is invaluable. 

Chromatic enjoys a strong and mutually rewarding relationship with MajorKey Technologies. Having positioned, branded and launched MajorKey in 2021, we have been asked over the years to refine their messaging, update their brand identity and redesign their website. The brand has been re-tuned to reflect its sharper focus upon identity management and to showcase the qualities and capabilities of acquired businesses. 

It’s a well-worn truth that branding is a journey not a destination. Long journeys are a lot more enjoyable with good companions.