As organisations have become less centralised and stakeholder touch points have proliferated, it is increasingly difficult for business leaders and marketing and communications teams to manage their brands coherently.

The Chromatic Brand Alignment Index© helps businesses to assess the degree to which their brands are integrated with their strategies and their cultures and are executed consistently across touchpoints.

Our analysis provides a practical tool to assess current effectiveness and prioritise efforts which create more impact and value.

Contact us: rachelle.headland@chromaticbrands.com