Like most agencies, Chromatic is focussed on doing the very best we can for our clients and our people.

Which means our own ‘stuff’ can sometimes get neglected.

We know our presentations and website need a little love. And we know we’re a bit useless on social.

We will get to them, eventually.

But following a recent naming project, we were reminded of the importance of legally protecting IP - even our own.

Which is why after ten years, we have finally - and successfully - registered Chromatic as a Trademark.

I wonder how many others are going barefoot?